Production Redesign of a film production boutique company
- Agency: Mamastudio
- Creative direction: Michał Pawlik
- Project management: Magda Assanowicz
- Illustration: Tymek Jezierski
- Photoshoot: Paweł Marcinkowski
The change aimed at enhancing the studio’s creative character underlying high quality of services. We designed a strong, iconic logo referring to the meaning of the brand name and decided to include an unusual identity twist: each year a different artist gets invited to collaborate with the brand. What it meant is that the core of the brand: logo and typography stay the same but each year there is a different element incorporated — colour and illustration.